Search Engine Optimization - Level 1

The Level 1 search engine optimization package includes the following:

General site, keyword, and backlink benchmarking and analysis.

• Keyword density analysis for 10 pages of the existing site. This is report is to become a baseline for future optimization.
• Light review of existing log files and/or web site traffic data to gain insight into current site performance.
• Review of external web pages that link back to your web site. (Backlink Reporting)
• External evaluation of web server status for potential errors that will prevent or limit the ability for a search engine to crawl your site.Search engines often reduce web site rankings due to web server error that are generally not visible to web site users.

Keyword discovery and market analysis.

• Market keyword and competitive review. We will work with you to determine your top keywords, the most important pages of your site, the products and/or services you wish to promote, identification of your top competitors and indentification of your top competitors keywords.

Code and content optimization.

• From the data harvested in the previous stages of anlysis we will recommend a list of the top keywords and keyphrase that should be used to effectively promote your website and specific sections within your site.
• With your approval we will either work with your web developer to appropriately distribute the keywords and keyphrases throughout the visible and invisible code on your website.
• Using our keyword density analysis tools we will iterate different versions of the site until the appropriate density levels are reached for each keyword and keyphrases for each page to be optimized.
• We will also recommend an appropriate file and folder naming strategy.

Optimized page and site submission.

• Using our tool-set we will analyze your current presence with the major search engines and determine appropriate page candidates for submission. Some more mature web sites will have an existing presence with the search engines and less mature web sites will not. Either way we will identify your submission needs and submit accordingly.
• Search engine submission. Using our search engine submission interface we will begine submissions to all the major search engines as needed and report on which search engines have received your submission and if available an expectation of when your site will appear in the search results.

Search Engine Rank Monitoring

• Using the ranking monitor we will query the major search engines and produce reports concerning the ranking of various pages from your web site. We will also report how your URL is performing in the top 50 positions. The data collected at this stage will be analyzed in the next phase using the Rank Report technology.

Search Engine Rank Report

• Rank Report Summary - We will produce a report for each search engine and list all the monitored keywords and the best ranking of any page in the site.
• Rank Report by Keywords - We will produce a report for each monitored keyword and keyphrase and list specific rankings for each search engine.
• Rank Report by Page Names - We will produce a report fro each web page and a listing of all keywords and keyphrases and their specifc rankings on each search engine.
• These reports allow us and you to look at the results from many different perspectives to easily interpret the data harvested in the monitoring stage.

Developing a reciprocal or backlink list.

• Using our link analysis tools we will produce a report that will show all backlinks to your site and to your competitors sites as reported by the major search engines.
• Identification of new backlink candidates from the data provided and any others as identified by the client.
• Solicitation and recruitment of link partners. With your approval we will contact 20 potential link partners on your behalf and request that your web site be listed on their site. Some link partners may be more responsive to a request originating from your organization, if this is the case we will provide you with the information required for the prospect organization to easily add your link to their web site.
• We will also recommend an appropriate link partner recruitment strategy which will include some criteria for link partners as well as a recommended code snippet for their site.

Ongoing Monitoring and Maintenance.

• It is strongly recommended that we continue to work monitor and report on your site performance for at least 2 months after the intitial optimization.
• Throughout the maintenance period we will continue to monitor your pages and your web sites ranking across the major search engines to help identify new competitors coming into the market, new potential keywords and any new pages that may need to be optimized. (We will help optimize new pages for a small fee.)